Digital product consultant

I find the things that get in the way.

I audit websites and mobile apps to uncover the usability, conversion, and trust issues that are costing you customers.

Explore my work
01

Look closer.

02

Find friction.

03

Make it clearer.

Most digital problems aren't obvious.

A website can look great and still make people hesitate. An app can work perfectly and still feel frustrating.

That's where I come in. I look at the experience from the user's perspective—and pay attention to the details most people overlook.

Find the friction.
Fix what matters.

01

Website Audits

A detailed look at your website through the eyes of someone who doesn't already know your business.

  • Usability
  • Conversion opportunities
  • Messaging & clarity
  • Trust signals
  • Mobile experience
02

App Audits

I examine the experience of your mobile app from onboarding through the moments that matter most.

  • User flows
  • Interaction patterns
  • Navigation
  • Usability
  • Product friction
03

Digital Experience

Sometimes the problem isn't one screen. I help identify the bigger patterns that make a digital experience feel harder than it should.

  • Experience strategy
  • Information architecture
  • UX patterns
  • Frontend perspective

I don't just look at whether something works.

01

Clarity

Can someone understand what you're offering and what they should do next?

02

Friction

Where are people getting confused, distracted, or unnecessarily slowed down?

03

Trust

Does the experience give people enough confidence to take the next step?

I've been building digital products for a long time.

More than 15 years working on the front end of digital experiences—and more than 7 years building mobile apps.

I've worked across insurance, financial services, entertainment, government, retail, agriculture, public safety, and client services.

15+ Years frontend
7+ Years mobile
Many Industries
Select Sires Tennessee Valley Authority Library Ideas Sears Kmart ERMC

Get in touch

Have something worth looking at?

David Dickson